The Laguna brand is very much about being adventurous, creating memories, and feeling absolutely alive! Finding inspiration in the natural foliage that can be found throughout the city, the brand’s colors are a variety of green hues with a pop of pale pink. Photography plays a vital role, especially Polaroids to be specific. As you’re looking around beautiful Laguna, be sure to take a peak at your feet. You’re bound to see imprints of palm branches that will lead you to any beach you want to visit. From the clear waters, the delicious food, to the warmth of the California sun, there’s endless possibilities to “Wander Away” in Laguna Beach!

Various different designs were created for Polaroid film and packaging was in turn created to hold them. The Laguna Beach brand also includes lamppost banners to signify each beach, plane banners, stationery, and a website.

Client | Laguna Beach, CA

Product | Branding

Typeface | Arial Black, Helvetica Neue Thin, Calligraphy